In today's competitive retail marketplace, it's not good enough to put your product in a pretty package and wait for customers to buy. That's where point-of-purchase displays come in. They take your product off the shelf or peg board and put in in the aisle or in a display that puts it right in front of shoppers. These displays work with your packaging to reinforce your brand and demonstrate the features and benefits of your product in a bigger, bolder way than packaging alone. Retailers carrying your product get the added benefit of easy to set up displays pre-loaded with product, less time and manpower involved at store level. And you have more control over your product presentation to consumers.
Types of displays include pallet displays, free-standing units, countertop displays, end caps and peggable displays. In addition to corrugated board, displays can have plastic, metal and wood components to accommodate all types, sizes and weights of products for both short term and long term display.